Project: Rebranding for a client’s newly acquired company that already had an established client base. The company specializes in sign post installation services for real estate in the Metro Vancouver and Fraser Valley areas. The rebrand was meant to span across all marketing collateral including a new website.
Design Objectives: Develop an identity that is modern, clean and professional with the qualities of reliability, confidence and geniality. Aesthetically the logo should summon thoughts of the west coast lifestyle.
Design Results: The client immediately gravitated towards the initial concept which resembled an insignia demonstrating authority, trust and dependability – all traits important to the Coastal Post brand. The rounded edges and warm green palette are cheerful and approachable. The Logo translated well as a stamp that included the contact information to be branded on each sign post.
Brand Development, Identity, Art Direction, Layout/Design, Photoshop/Retouching, UX/UI Design/Website Design, Content Strategy and Copywriting in collaboration with Content Strategist & Photographer Heather Merenda
Adobe CC Illustrator, Photoshop, InDesign & Sketch